WELCOME to SHALMIAK stories

- the official blog of the Finnish design brand SHALMIAK.

We are known for our colorful creations - fun clothes, joyful fabrics, and sweet accessories. Every piece is designed to spark joy, celebrate individuality, and embrace sustainability.

Join us as we share the inspiration behind our designs, the stories they tell, and the ways our colorful creations bring happiness into everyday life.

A mature woman wearing a colorful MAGICAT black midi dress and yoga leggings.

September 05, 2025

Ageless Fashion: Colors Without Rules

SHALMIAK believes in ageless fashion - clothing and colors that celebrate your spirit, not your birth year. Fashion has no age limit.

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3 beautiful women wearing dresses with hearts designed by SHALMIAK.

September 02, 2025

Hearts in Fashion

Hearts in fashion are timeless: playful, bold, or elegant. Discover SHALMIAK dresses and tops filled with joy, courage, and love.

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A woman with a colorful ELLIE LOVE red backpack by SHALMIAK. Yes, our colorful backpacks are great for adults too.

September 12, 2025

The Power of a Colorful Backpack

Brighten your day with a colorful backpack by SHALMIAK - practical, elegant, and full of joy for work, travel, and everyday life.

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RAINBOWPHANT by SHALMIAK. Photos by LOCKENKNOPF.

August 04, 2025

Rainbow Journey With SHALMIAK

Explore SHALMIAK’s rainbow journey where playful designs became a joyful, colorful signature of the brand.

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Rainbow, sun and raindrops - details from design: RAINBOWPHANT.

August 06, 2025

Rainbow Energy

When the world feels heavy, color becomes a gentle reminder of joy. At SHALMIAK, we see wearing color as more than fashion - it’s therapy, expression, and self-care woven into your everyday.

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Lady in a colorful organic cotton t-shirt with rainbows - RAINBOW RAVE.

August 04, 2025

Rainbows In Fashion

From tie-dye in the 70s to bold street style today - discover how rainbow fashion has evolved as a joyful symbol of self-expression.

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A woman in a skater dress with RAINBOW RAVE by SHALMIAK.

July 09, 2025

Rainbows Through Time

Explore the meaning of rainbows through myths, folklore, faith, and pride - timeless symbols of hope, wonder, and magic across cultures.

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A little girl among summer flowers dressed in a RAINBOWPHANT coat. Photo by Nähfrosch.

July 08, 2025

How Rainbows Are Born

Rainbows are more than physics - they're pure magic. Discover how light meets imagination in the story of SHALMIAK and RAINBOWPHANT.

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A woman smiling in a rainbow themed outfit.

July 08, 2025

The Magic of Rainbows - An Invitation to Color and Wonder

Discover the magic of rainbows - where science meets soul, and color becomes a symbol of hope, joy, and unity. 

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A lady holding her dog and wearing a SHALMIAK hoodie with colorful unicorns on pink background.

June 25, 2025

The Magic of Unicorns

Unicorns are more than magic - they're symbols of joy, individuality, and bold self-expression. Discover how unicorn-inspired fashion lets you sparkle, dream big, and believe in the most colorful version of yourself. 

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Black & White: Neutrals That Make Colors Pop

June 25, 2025

Black & White: Neutrals That Make Colors Pop

Black is bold, white is cool - together they make bright colors shine. Simple? Yes. Ordinary? Never. 

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Design BERRY DANCE pink brown by SHALMIAK. Pink and creme flowers on brown background.

June 17, 2025

Color Brown From Soil to Style

Warm, dependable, and effortlessly stylish, color brown carries a timeless charm that connects us to nature, tradition, and understated elegance. Whether in fashion, home decor, or branding, brown is a grounding force that invites calm and confidence.

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Lady in FLORA FOREVER retro midi dress by SHALMIAK featuring bold orange flowers.

June 13, 2025

The Bold and Brave Color Orange

The bold, bright and unforgettable color orange is more than a shade - it’s a statement. Energetic, cheerful, and full of life, orange radiates confidence and creativity. From ancient traditions to modern runways, it’s a color that inspires change, joy, and fearless self-expression.

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Nuvoo.com and a refurbished laptop.

June 05, 2025

NUVOO - Better Than New.

Windows 10 suppot is ending - what's next? A reliable work laptop had reached the end of the road for this small business owner - but instead of buying new, a more responsible option emerged: a powerful, refurbished, and affordable laptop from Nuvoo.com. An eco-friendly choice that doesn’t compromise on performance - and feels like everyday luxury.

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The Earthy Elegance of the Color Green

June 06, 2025

The Earthy Elegance of the Color Green

The color green is a symbol of growth, balance, and renewal. From ancient myths to modern fashion, it reflects nature’s calm strength and timeless beauty. Whether soft sage or bold emerald, green invites us to slow down, reconnect, and grow.

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Woman wearing a t-shirt with pink hearts on mint. Decorated with mint hearts.

June 02, 2025

The Fresh & Chic Color Mint

Discover the fresh charm of the color mint. Mint is light, timeless, and full of gentle energy - like the first signs of spring or a cool sorbet on a sunny day. Mint brings calm, creativity, and effortless style to your wardrobe. Whether you're adding a subtle accent or wearing it boldly, this soothing shade fits every mood and season.

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A woman holding her precious cat and wearing the MAGICAT mystic midi dress by SHALMIAK. Photo decorated with lovely purple flowers.

May 26, 2025

The Magic of the Color Purple

Purple isn’t just a color - it’s a feeling. A spark of creativity, a touch of royalty, a bold expression of who you are. From soft lavenders to deep violets, purple brings balance, power, and beauty to your style and spirit. Whether you're seeking calm, confidence, or just something truly unique, purple is your color.

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A smiling woman wearing a colorful dress with yellow flowers.

May 16, 2025

Step into Sunshine with the Color Yellow

Yellow is more than a color - it’s sunshine, joy, and confidence in wearable form. From lemon to mustard, each shade uplifts, inspires, and radiates warmth. Discover the magic of yellow and let your wardrobe bloom.

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A smiling woman in pink glasses surrounded by pink hearts, wearing ELLIE LOVE pink mint t-shirt dress by SHALMIAK.

May 04, 2025

The Playful Power of the Color Pink

Pink is power wrapped in softness. It can be calm or bold, tender or daring. From blush to fuchsia, pink expresses who you are - without apology. At SHALMIAK, pink shines in playful prints and fearless shades that radiate joy, creativity, and confidence.

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A woman dressed in SHALMIAK sports bras with white hearts on blue.

April 27, 2025

Many Moods of the Color Blue

The color blue doesn't shout for attention – it speaks in a quieter, more powerful voice. With its calming presence and ability to spark creativity, blue is universally beloved, offering something for every mood, style, and personality. Dive into the world of blue with SHALMIAK.

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The Power of the Color Red - a smiling woman in SHALMIAK sports bras with red hearts on pink.

April 20, 2025

The Power of the Color Red

There’s something magnetic about the color red. It energizes, empowers, and expresses bold confidence. From fashion to culture, color red always makes a lasting impression. Feel the power of red with SHALMIAK.

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A colorful hoodie showing how colors and designs can evoke emotions and influence mood.

April 11, 2025

The Secret Spell of Colorful Clothes

Have you ever noticed how slipping into colorful clothes can instantly lift your mood? At SHALMIAK, we believe color isn’t just about style - it’s about emotion, energy, and self-expression. From bold reds that boost confidence to soft blues that soothe the soul, every shade holds a secret power. Discover how wearing vibrant hues can transform your day, spark joy, and let your true personality shine.

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Colorful fabrics by SHALMIAK being printed on demand at Caspar Create in Croatia.

April 06, 2025

Slow Fashion - Powerful Choices

Fast fashion is easy, but it harms the planet and people. This blog post explores how slow fashion and made-on-demand, is a better, more sustainable choice. Learn how small actions can make a big difference - and how SHALMIAK is doing fashion differently.

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Two smiling women stand in a sunflower field, dressed in colorful and sustainable fashion outfits.

March 17, 2025

Responsible Fashion at SHALMIAK: Style with Purpose

SHALMIAK believes in beautiful products, seamless service, and a positive shopping experience. But our core value goes deeper: a dedication to Responsible Fashion. But what exactly is responsible fashion and what does it mean for SHALMIAK?

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Welcome 2025!

December 31, 2024

Welcome 2025! Read More
Amazing partners - Melanie Traunig - SHALMIAK

November 28, 2024

Amazing partners - Melanie Traunig
Amazing people supporting SHALMIAK and Sari Ahokainen as the designer behind the brand.
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Amazing partners - Henna - SHALMIAK

October 17, 2024

Amazing partners - Henna
Amazing people supporting SHALMIAK and Sari Ahokainen as the designer behind the brand.
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Amazing partners - Anya Eleonora - SHALMIAK

October 17, 2024

Amazing partners - Anya Eleonora
Amazing people supporting SHALMIAK and Sari Ahokainen as the designer behind the brand.
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Amazing partners - Helga & Nelly - SHALMIAK

September 12, 2024

Amazing partners - Helga & Nelly
Amazing people supporting SHALMIAK and Sari Ahokainen as the designer behind the brand.
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HELLO from SHALMIAK - SHALMIAK

May 23, 2024

HELLO from SHALMIAK
It is time to start writing small stories about the backstage of SHALMIAK again... now focusing on the present and future. Keep on reading...
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